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UAE issues new advertising guideUAE’s National Media Council (NMC) has issued an official advertising guide, with the new document aiming to clarify standards for content produced by advertisers in the UAE. Devised as a practical More… |
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Elan Media partners with Canadian ad tech firmQatar-based Elan Media, a leader in advertising experiences, and Canada’s BroadSign International, a top ad tech company, have partnered to power Elan Media’s digital screens with BroadSign’s automated Core CMS for content dist More… |
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Media better represents millennials than advertisingMillennials and baby boomers in the UAE and Saudi Arabia feel they are represented better by the media than by advertising in their country of residence, according to new research by YouGov Omnibus, a unit of the international Internet-based mar More… |
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Nutreema honours women at special eventAcknowledging the achievements of women from all walks of life, Nutreema Advertising yesterday (March 11) held ‘The 15th Women’s Show’ at the Intercontinental Hotel Abu Dhabi. The event, held in collaboration wit More… |
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Legendary actor Morgan Freeman stars in Turkish Airlines adTurkish Airlines recently aired its new commercial starring Oscar winner Morgan Freeman during the US Super Bowl, the final game of the National Football Team (NFL). The launch follows the response it received at the Super Bowl 50 More… |
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Turkish Airlines wins new award in advertisingTurkish Airlines has won the respected gold prize in Epica Awards for the ‘Batman v. Superman’ advertising campaign. In the blockbuster “Batman v Superman: Dawn of Justice”, the airline made a cameo with it More… |
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Facebook stock ‘can climb 20pc on ad growth’Facebook stock has the potential to climb by more than 20 per cent over the next year given the growing advertising revenue among its platforms, according to a Barron's report on Sunday. The social media giant, which traded at More… |
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GCC online ad spend set for 25pc growth this yearInternet advertising spend in the GCC is poised to grow faster than the world average in the next five years and is set to register a growth of 25 per cent this year, according to a new market research report. Increased Internet p More… |
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GCC online ad spend set to top global averageInternet advertising spend in the GCC is poised to grow faster than the world average in the next five years and is set to register a growth of 25 per cent this year, according to a new market research report. Increased Internet p More… |
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Top talents honoured at Mena Digital AwardsLeading practitioners in digital advertising were honoured excellence in the use of digital technology and media during the recently held Mena Digital Awards in Dubai, UAE. The third edition of the event followed the success of th More… |
