Philips has launched a new LCD television which displays movies in the cinema-proportioned 21:9 aspect ratio on its 56-inch full-HD screen.

Traditional LCD televisions compromise on the cinematic viewing experience either by changing the aspect ratio to fill the screen – losing the full scope of the original shot – or by inserting distracting black bars (letterboxing) at the top and bottom of the screen.

Philips’ Cinema 21:9 overcomes these issues and perfectly displays 2.39:1 movie material to give the viewer an uncompromised cinematic viewing experience, said a statement.

Cinema 21:9 is the first ever TV shaped in the 21:9 cinema aspect ratio and combines superb picture quality courtesy of Philips powerful 2009 Perfect Pixel HD processing engine (500 million pixels per second processing power and 2,250 trillion vivid colors) with immersive three-sided Ambilight Spectra technology, the statement added.

Ambilight projects ambient LED lighting from the top and sides of the TV that absorbs the viewer into the picture and expands the content beyond the confines of the screen.

The color and intensity accurately change to match the on-screen action and lock your vision on the screen to immerse you further in the movie.

Completing the picture package, Cinema 21:9 is equipped with a Full HD 2560x1080 pixel screen with 8.3 million pixels that guarantees crystal clear and razor sharp images with high definition sources.

Cinema 21:9 is equally accomplished with more-common 16:9 material from sources including broadcast television, gaming and DVDs, which courtesy of best-in-class auto formatting technology can be resized to fill the screen.

Cinema 21:9 is the fastest LCD available in the world today, with a refresh rate of just 1ms, according to the statement.

Even the fastest on-screen action is realistically life-like and smoothly rendered thanks to 200Hz Clear LCD. In addition, Perfect Contrast helps boost contrast levels to deliver an 80,000:1 dynamic contrast ratio.

Picture quality is further enhanced to ensure that moving objects glide naturally on-screen, eliminating the judder associated with other LCD TVs.

Consumers with multiple HDMI (high-definition multimedia interface) devices will appreciate the versatile connectivity options of Cinema 21:9, which sports five HDMI 1.3a ports, DLNA and Wi-Fi connectivity.

“With our unique Cinema 21:9 we have developed a television which takes you as close to the experience that you enjoy at the cinema as you  can get without buying a ticket,” said Vincenzo Ventricelli, director customer marketing management, sub-cluster Middle East and Africa, Philips Consumer Lifestyle.

“We believe that to really become absorbed in watching a film at home consumers are looking for a real cinematic viewing experience, so we have launched the world’s first cinema-proportioned TV screen perfectly complemented by our immersive Ambilight technology.”

He added: "Philips new Cinema 21:9 takes enjoying movies at home to an entirely new level, the advantages over a traditional 16:9 ratio screen in side by side comparisons are truly striking.” – TradeArabia News Service