OKI Printing Solutions is demonstrating its ‘short print runs in no time’ (Sprint) concept through the production of 30,000 hourly newsletters at Gulfood 2009.

The newsletter called The Hourly News would update the visitors and exhibitors with the very latest news during the event as it happens at the Gulfood 2009 expo, which opened on February 23 and is closing today (February 26) Dubai International Convention Centre and Exhibition Centre and at Dubai Airport Expo.

“Gulf Food targets high profile businessmen and decision makers from the hospitality sector who would be interested to explore more cost effective, state-of-the-art technology to enhance their businesses,” said John Ross, general manager, Middle East, India, North East Africa, OKI Printing Solution. “Through the production of The Hourly News, OKI aims at driving awareness among the F&B sector of how cutting costs and increasing efficiency come hand in hand with in-house printing.”

As a result of the current economic down turn, companies are now looking for the solutions that cater for their business needs and enable them to cut down their costs.

“As a leader in the printing industry we understand the changes occurring in the market and we focus on developing products and solutions that address the new challenges and keep companies competitive in the market,” added Ross.

“We hope that by demonstrating the capabilities of our printers, decision makers would realise the amount of money and time they can save without compromising efficiency and quality in producing the best output.”

The Hourly News is produced on OKI C9650 printer non-stop all day. The C9650 allows businesses to consolidate their printing needs into one cost-effective and efficient device, providing businesses with the flexibility to carry out large volume print runs and produce creative documents in-house.

Together with outstanding media support of up to 300gsm, 1.2m long banner printing capability and a flexible finishing option, the C9650 gives businesses the capacity to handle a wide range of printing needs to meet the demands of a busy office.

A high performing A3 colour printer, the C9650 has print speeds of up to 36 pages per minute, integrated A3 and A4 duplex printing and Graphic Pro colour management, allowing users to download colour profiles to the printer’s hard disk for specific colour matching.

The C9650 also benefits from OKI Printing Solutions’ high definition toner, which provides a high level of detail, greater depth of colour and a high gloss feel. – TradeArabia Newsletter