DMI ties up with Etisalat, du for TV services
Dubai, November 23, 2008
Dubai Media Incorporated (DMI), one of the Middle East’s pioneering media organisations, has partnered with etisalat, du and Jump TV, to provide mobile and internet TV services.
The tie-ups will allow viewers to watch their favorite DMI channels anytime, anywhere across the UAE.
Viewers can also tune in to their favourite shows and programmes through its website www.dmi.ae via the Jump TV service. The website will allow users to access and search or even download shows/episodes for viewing, watching again or even forwarding to friends.
With a customised user experience, easy navigation, and superior video quality, the website offers a comprehensive selection of popular content from Dubai Media Incorporated channels.
Ahmad Al Shaikh, managing director, DMI, said the tie ups will allow users with 3G-enabled handsets to watch live streaming of DMI news, sport and entertainment channels.
'DMI’s sophisticated move ushers in a new era of modern and advanced technology, underscoring our presence as a pioneering broadcasting entity on the local and regional level. We believe the strength of the DMI brand and its status as a global distribution platform are ideal to tap into Arabic-speaking communities around the world,' he added.
“The success of this endeavor will no doubt pave the way for enhanced services in the future that bring some of the best pan-Arab broadcasting content to a wider global audience.”
“The telecom sector is today witnessing a tremendous change where communication channels such as Internet and television are converging. Now we can access information and entertainment anytime and anywhere through new media. We are confident that the DMI’s new initiative will revolutionize the concept of broadcast media,” stated Osman Sultan, CEO, du.
du customers enjoy 23 mobile TV channels which include Dubai Sports, Dubai TV and Sama Dubai, through 3 flexible packages catering to their needs.
Ali Al Ahmed, executive vice-president of Planning and Strategy at etisalat, indicated that Mobile TV from etisalat has so far been one of the most successful services offered locally, boasting the highest usage with 300,000 subscriber experienced the service.-TradeArabia News Service