SABB, a Saudi-based company took part in the "Earth Hour 2008," a global climate change initiative to combat global warming.

Earth Hour is run by the World Wildlife Fund "WWF", the conservation organization. 

The campaign calls on individuals and establishments to turn off the non-essential lights for 1 hour - between 8pm and 9pm, to deliver a powerful message about the need for action on global warming. 

Ibrahim S. Abo-Mouti, head of corporate communications at SABB, said the aim of the campaign was to express that individual action on a mass scale can help change our planet for the better.

"The company's participation in this campaign comes as part of its "SABB in the Community Programme", and an attempt on our side to promote environmental awareness among individuals and their role towards preserving the environment, and also help in enhancing their roles as friends of the environment," Abo-Mouti explained.

"SABB is one of the first Saudi establishments and companies to participate in the "Earth Hour", he added.
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The company called on its employees to join the international campaign, and help in sending a strong message to express the need to take efficient measures to combat global warming."-TradeArabia News Service