Adhari Park Development Co (APDC) has appointed Memac Ogilvy Bahrain as its communications partner for Bahrain's first family entertainment park.

Memac Ogilvy is working closely with APDC on all aspects of the park's communication which will be rolled out during the next couple of months in the build-up to the park opening.

“We selected Memac Ogilvy following a pitch process as they were strategically strong and creatively sound,” said ADPC vice-chairman Mohammed Abdul Khaliq.

“We look forward to launching the exciting new look and feel for Adhari Park which we believe will inspire our target audience and encourage them to visit the park when it is open.”

“Adhari Park is an exciting challenge for the team in Bahrain. There are few more exciting creative challenges as extending a brand experience such as Adhari," said Memac Ogilvy & Mather managing director James Duthie.

“We are implementing the Ogilvy '360 degree philosophy' to ensure we deliver the brand promise to all of Adhari Park's audiences at every consumer touch point,” said Duthie. “We want to build an enduring experiential brand that will make every Bahraini proud.”

The $40-million Adhari Park has 30 rides and amusements ranging from the thrilling roller coaster and log flume through to bumper cars and paddle boats; an overhead monorail, the first of its kind in the region, a children's play area, mini golf course, bowling alley, games arcade, family recreation facilities, 25 retail outlets, a range of food outlets and a state-of-the-art children's interactive museum. – TradeArabia News Service