ClearPier, one of the world’s leading performance advertising technology companies is acquiring UAE-based Media Quest Group (MQuest) for $35 million. 

 

The deal is the latest in Clearpier’s strategic sequence of acquisitions, beginning with its May 2022 acquisition of advertising technology company, PubPlus for $60 million, followed by Cygobel for $40 million and Hang My Ads, for $35 million, both in Q4 2022, said a statement.

 

The company has persistently expanded its data and tech-driven performance marketing capabilities to serve clients globally – and with the MQuest acquisition, it further strengthens its offering in not only North America but also across GCC and Europe. With the addition of MQuest, the company now operates in 17 countries, with more regions onboarding every quarter, it said.

 

MQuest will remain an independent company within the ClearPier Group, run by the current MQuest board. 

 

“Our vision has remained clear, as has our journey to powerfully serve our clients with the absolute best end-to-end tech driven performance marketing solutions. We’ve done this and will continue to do this through the right unique strategic acquisitions, which, frankly, is ahead of our market. Us being out in front, if not ahead, benefits our clients greatly,” said Sunil Abraham, ClearPier CEO.

 

“At the same time, we are excited to welcome the founders of MQuest in our journey to build a best-in-class performance marketing company for our clients. John Rowe, Chairman of MQuest Group, brings years of experience in high-growth businesses including in public companies, such as National World. His knowledge will be critical in working alongside ClearPier founders in defining the governance framework required to continue the aggressive growth of ClearPier in a sustainable manner,” said Abraham.

 

MQuest Group, a pioneering enterprise in the data-centric marketing industry, has built its reputation on the foundation of an innovative customer acquisition engine that bridges the gap between advertisers and consumers exhibiting high purchase intent. Established about three years ago, the company is the brainchild of accomplished industry veterans with diverse backgrounds spanning decades, with expertise in digital media, start-up ventures, and revenue optimization. Their leadership has positioned MQuest Group at the forefront of successful customer acquisition and strategic marketing solutions.

 

“It has been a fantastic achievement by everyone in MQuest Group to develop the business to $40 million revenue in fewer than three years,” said Rowe. “It’s clear that to accelerate this growth further we need the support that being part of the ClearPier group will bring us, and we are delighted to be joining a business that shares a similar culture and vision of the future as ours.” -TradeArabia News Service