Digital Media Services (DMS), the digital arm of UAE-based Choueiri Group, recently announced its appointment as the exclusive media representatives for “Weyyak”, Zee Network’s premium Arab audience focused streaming video-on-demand (VOD) platform.

The partnership, which became effective in October, gives DMS the exclusive rights to extend advertising sales and opportunities on Weyyak, said a statement from the company.

The tie-up will focus on getting regional brands and advertisers to leverage the platform’s fullest potential as a highly effective advertising and communications platform, it said.

Zee is the Media and Entertainment arm of Essel Group, with Zee Network presence in 176 countries, reaching out to over a Billion viewers globally with over 90+ channels. As part of its global digital transformation strategy to expand its entertainment services and to provide the best viewing experience for Arab audiences, Zee Entertainment launched Weyyak in 2017, it added.

The platform’s Arabic name “Weyyak” translates to “With You” in English and clearly spells out the spirit of the service – A trusted video entertainment hub and companion to its users, which delivers the ultimate in video entertainment wherever they are and at all times.

Featuring a full HD video streaming service a uniquely designed user interface and exceptional user experience, Weyyak enables users to watch a wide variety of premium content, focused on Indian series, shows and movies all dubbed into Arabic, in addition to top Arabic dramas from Egypt, Syria and the Gulf.

Viewers can click away from the biggest Arabic and Indian dubbed productions that include the most important stars from the Arab and Indian world, it said.

The platform is also committed to premiering exclusive content that has never before aired in the Middle East (on TV or the Internet). Examples include especially customised webisodes, which give online audiences short 10 minutes duration episodes of handpicked titles.

Nadine Samra, vice president digital business Middle East and North Africa (Mena) at Z5X global, said: “Weyyak has been getting the hype in the market and we have witnessed a great response from the Arabic audience in Mena and globally.”

“It was critical to identify a strong partner who has the digital expertise to represent such a successful product for our network. We are fully excited about the partnership and we promise to work with full dedication and expertise to deliver outstanding marketing and brand requirements along with our partner DMS,” she added.

Michel Malkoun, chief operating officer, DMS, said: “With Weyyak, I believe our relationship is driven by a shared vision, where we can clearly see that video advertising is swiftly becoming the dominant force in digital marketing.”

“We look forward to a long and rewarding relationship, focused on Weyyak’s ongoing evolution and becoming a market leading VOD platform that caters to the diverse communication needs of our brand partners,” he concluded. – TradeArabia News Service