Starz Play, a leading subscription video on demand (SVOD) service in Mena, has launched a joint venture with Cinepax, a top cinema chain in Pakistan, offering blockbuster hits and Pakistani, Hollywood, Bollywood and kids’ favourites.

The new service ‘Starz Play by Cinepax’ offers an impressive library of content licensed from the biggest Hollywood names. The service provides its customers a diverse array of blockbuster Hollywood movies, award-winning box sets, day-and-date premium series- plus documentaries, kids’ entertainment and Pakistani favourites.

“This landmark joint venture with Cinepax marks Starz Play’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million,” said Maaz Sheikh, co-founder and CEO of Starz Play.

“We've been looking forward to launching in Pakistan for a while; and a partnership with such a well-known name in the entertainment industry as Cinepax is the perfect way to kick off an exciting relationship with our customers in the country. This partnership will also help our studio partners in legitimizing such a heavily-pirated market.”

Arif Baigmohamad, chairman Cinepax Group, commented: “While Cinepax has a superb reputation for entertaining our Pakistani audience with an impressive supply of movies, our partnership with Starz Play will help to strengthen our growing movie business and allow customers to live stream top content from a number of different devices. ‘Starz Play by Cinepax’ is a compelling business opportunity to provide a high-quality Starz Play service for both the mass and premium market segments.”

“We are able to offer flexible payment options and multiple price points coupled with localized, third party content, which gives us a clear edge over competition,” added Baigmohamad.     

Starz Play will further strengthen its longstanding partnership in Pakistan with Jazz, Pakistan’s largest digital telecommunication company, and PTCL, Pakistan’s largest integrated ICT company. Combining flexible payment options via Jazz Mobile Balance alongside an existing seamless experience, Starz Play subscribers will have everything they need, all in one place.

“In an increasingly digital world, Jazz’s priority is to provide its 55 million plus subscribers with digital services and content. Our partnership with Starz Play will boost the entertainment portfolio offered by Jazz through a convenient, easy-to-use service offering high-quality video content,” said Babar Ahmed, head of Products & Services at Jazz.

‘Starz Play by Cinepax’ is available across a wide number of devices including PCs, Macs, iPhones, iPads and Android, with the ability to register up to five devices per subscription. – TradeArabia News Service