Samsung Electronics, in collaboration with renowned photography agency Magnum Photos, announced the release of 28 specially-curated photographs available exclusively in the ‘Art Store’ on ‘The Frame’ for 2018.

As part of the collaboration, four Magnum photographers have been challenged to take a unique, eye-catching photograph every day for one week to showcase how The Frame is able to seamlessly integrate fine art into the everyday lives of consumers.

 The “Fine Art, Everyday” campaign video will also be unveiled at the IFA2018 Samsung press conference. With a newly-announced 49-inch model, consumers can select between four different sizes (43-inch, 49-inch, 55-inch and 65-inch) of ‘The Frame’ that best suits the aesthetic and design of the home.

To complement the exclusive photographs from Magnum Photos, ‘The Frame’ for 2018 includes a new ‘Slideshow’ feature that allows users to create customized collections of art that cycle-through on the screen when the TV is placed in ‘Art Mode’.

In addition, the new ‘Favourite’ and ‘Curation’ features allow users to gain easy access to their favourite and specially curated works of art to display on screen without having to sort through hundreds of options. Along with the fine art partnerships, these added options have allowed customers to experience ‘The Frame’ not just as a television, but also as a discovery hub for the world’s most beautiful works of art.

“The Frame’s Art Store is the only digital art platform on TV. We will continue to develop it into a window to communicate with more viewers and a screen that enriches consumer’s everyday lives,” said Sangsook Han, vice president of Visual Display Business at Samsung Electronics.

“Through the ‘Fine Art, Everyday’ Collection created in collaboration with Magnum Photos, we hope to bring to consumers joy and excitement in discovering new works from the comfort of their own homes.”

The photographs of the four artists that will be showcased in the collection are Alex Webb, Carolyn Drake, David Alan Harvey and Jonas Bendiksen.

The Frame’s Art Store continues to expand, with more than 850 works of art from some of the world’s most renowned art institutions, including the Albertina, Museo Del Prado Collection, Yellow Korner, Victoria & Albert Museum, Berlin State Museum and more.

Samsung will showcase ‘The Frame’ for 2018 along with its latest television and audio announcements in its booth at IFA, a top consumer electronics and home appliances show in Berlin, Germany, running from August 31 to September 5.- TradeArabia News Service