Remit2India, the Indian diaspora-focused global online remittance portal, has signed up the Indian cricket captain Virat Kohli as its global brand ambassador for three years.

Remit2India is one of the financial services brands of Finablr, the recently launched holding company of the UAE-based Indian businessman, Dr BR Shetty, said a statement from the company.

The network of remittance brands under the Finablr umbrella (including Remit2India, UAE Exchange, and Xpress Money) have a significant market share to India of over 12 per cent. last year, India had received $69 billion according to World Bank’s Migration and Development Brief.

On the new role, Kohli said: "It is an honour to be the face of the iconic brand Remit2India which has over half a million customers globally."

" I look forward to reinforcing Remit2India’s growing appeal among the Indian diaspora as a brand that reflects an Indian sense of pride and achievement, patriotism and a spirit of belonging," said the youth icon.

Remit2India’s customer footprints are predominantly across Canada, the UK, US and Australia while initiatives to rein in newer diaspora markets will gather pace by leveraging the Indian cricket captain’s widespread appeal, he added.

Promoth Manghat, the executive director of Finablr, said: "For a youthful brand like Remit2India, Kohli with his image as a go-getter cricketer is an ideal fit. He represents a winning Indian enthusiasm which drives millions of Indians to distant shores to prove their mettle and in turn contribute to the home country’s development through their remittances."

"Both Remit2India and Virat share the spirit of excellence and it is a privilege to have him as the global face of the brand," he added.-TradeArabia News Service