Vuclip, a leading global technology-driven media company, has appointed Wesam Kattan as its vice president, content and brand marketing, for the Middle East and North Africa (Mena) region for Viu.

Viu is a leading over-the-top (OTT) video service with over 18 million downloads across 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines, Thailand and the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and the UAE. The mobile application was also the Google Play Best of 2017 winner of the most entertaining app award, a strong testimony to its innovative and compelling mobile experience.

This appointment comes ahead of the unveiling of Arabic Originals on Viu, its popular direct to consumer video-on-demand (VOD) service, said a statement.  

In his new role, Wesam will oversee the overall operations and strategic direction of Viu in the region with a focus on driving a strong content led value proposition for the consumers, as well as strategic partnerships.

He joins Vuclip with over 14 years of experience in broadcast and media marketing with well-known organisations such as MTV Arabia, Rotana, Middle East Broadcasting Corp (MBC), Creative Edge International, Barajoun Entertainment and most recently with Quest Arabiya.  

Salman Hussain, chief revenue officer of Vuclip, said: “The Middle East market is of strategic importance to Viu. It is an exciting time for our company as we prepare to introduce unique and original shows to meet the increasing demand for premium Arabic content in the region and we are confident as one of the leading OTT players in this region.”

“With a strong understanding of the broadcasting and media landscape, Wesam will play a key role in meeting our objectives,” he said.

Commenting on his new role, Wesam added: “The continually evolving video and entertainment space, coupled with dynamic customer expectations presents an exciting challenge in captivating the tech-savvy youth population of the Mena region.”

“I look forward to working with the amazing Viu team,” he concluded. – TradeArabia News Service