PicsArt, a leading image editing app and creative social network, has signed up supermodel Natalia Vodianova as the group's head of aspiration.

In this new role, Vodianova will inspire and suggest opportunities to drive positive change through creativity. She has also joined the company’s advisory board.

“We are thrilled to welcome a talent and role model like Vodianova into our family,” said PicsArt CEO Hovhannes Avoyan.

“She has been deeply involved in bringing creative inspiration to the world through fashion and social commitment. She’ll help connect the fashion world and the brands and charities she works with to our creative community of 90 million monthly active users, for remixing and inspiration,” stated Avoyan.

The role is a direct extension of Vodianova’s focus on social activism and her vision of creativity, which naturally meets PicsArt’s mission of making awesome pictures to make the world a better place, he added.

Nicknamed “Supernova” by her industry, Vodianova is one of the most iconic supermodels over the last fifteen years and a loving hands-on mother of five children.

Over the last five years, she has established herself as a tech-entrepreneur by founding Elbi, a digital platform that puts creativity to the support of many different charity causes, fundraising for them and rewarding users for their activity.

Late last year, Vodianova helped normalize breastfeeding through her participation in the viral #TreeOfLife phenomenon that swept the Internet, fueled by PicsArt. She, along with tens of thousands of mothers globally, turned breastfeeding photos into works of art and shared them socially.

“I’m excited to be part of a community where social sharing finally meets real engagement. PicsArt users collectively contribute millions of images a day, in a true celebration of love and colors that goes well beyond scrolling and liking. I see in it the power to ignite concrete change and bring visibility to very important causes,” said Vodianova.

“I’m joining PicsArt because I believe people are capable of the most amazing things when they have full freedom and creativity in their hands and a purpose to apply them to. When users become aware of their collaborative power, engagement grows naturally.”

With this new partnership, she will bring her strong purposeful storytelling and vision to PicsArt to inspire over 400 million people globally, who have already downloaded PicsArt, plus new users, to participate in creative programs for social good.

Starting today, Vodianova can be followed via her PicsArt profile, picsart.com/natasupernova, where she’ll be challenging fans and the PicsArt community to be more creative.

She is offering access to inspirational stickers on her PicsArt profile that are free to use and edit, plus contests and challenges that are free to enter, available to everyone globally.-TradeArabia News Service