Tonic International, a leading independent creative agency based in Dubai, UAE, has appointed Shueb Chowdhury as its branding creative director.

In his new role, Chowdhury will specialise in design and branding, and with his extensive experience and knowledge he will cover ideation and direction for motion graphics and interactive, said a statement from the company.

With more than 13 years of experience in the creative industry, he carries immense experiential talent with two separate three year stints in the UK and seven years in Dubai.

Starting his career in London, Chowdhury held positions at Me Company, a boutique design agency specialising in an influential group of clients; and Iris, a global creative agency.

As he embarked on his career venture to the UAE, Chowdhury has worked on some of Dubai’s most prominent brands including Burj Khalifa, Emaar, Sega Republic and Dnata.

Speaking on his new role, Chowdury said: “I’m thrilled to have joined such a reputable company, and my aim is to move branding forward through intelligence, simplicity and pure design.”

“As a senior component to the business, I aim to help our company in becoming the number one agency in the Middle East for branding and design,” he added. – TradeArabia News Service