BenQ, a leading global digital light processing (DLP) projector brand, has launched its latest home cinema projector W1600UST in the UAE.

The W1600UST projector offers a new way for families to enjoy an expansive big-screen entertainment experience untethered by conventional limitations of LED TVs, said a statement from the Taiwan-based company.

Powered by ultra-short throw projection, W1600UST becomes the aesthetic centrepiece for the modern living room providing all-encompassing digital entertainment in a healthy and eco-conscious manner, it said.

The projector uses optical lenses that are purposely engineered for ultra-short throw projection to provide a sharp image. It does not require any complicated installation or cable runs and it can be placed on a cabinet below the screen to blend seamlessly into any décor.

With spectacular full HD detail rendered by its premium quality ricoh optical lenses, it ensures comfortable viewing with concern for casting shadows on an image.

Featuring multiple HDMI ports, AV inputs, and MHL capability, the W1600UST becomes an instant multimedia centre to enjoy from several of source devices including Blu-rays, game consoles, laptops, tablets, smartphones and much more, said a statement.

The device instantly turns on whenever a digital HDMI or analog VGA source is detected, making it a familiar everyday entertainment hub for educational videos, movies, and even video games.

Moreover, when a source is not detected, the projector powers down as part of BenQ exclusive SmartEco technology, which works to conserve the environment as well as family budgets while simultaneously delivering uncompromised brightness, exquisite picture quality, optimised lamp life with reduced lamp usage.

Manish Bakshi, managing director, BenQ Middle East and Turkey, said: “With the projection of providing an ultimate solution and cinema-like experience at home, our new projector offers a splendid cinematic experience with exquisite picture quality.”

“It’s sophisticated and tasteful design is sure to blend seamlessly into your living space,” he said.

“Our projector overthrows traditional limitations of screen and room size, connectivity and content, installation complexity and ease of use,” he added.

The W1600UST is available at all key retail outlets in UAE, at a retail price of Dh6,999 ($1,905). – TradeArabia News Service