Oman’s Ministry of Tourism has won a Gold Award in the ‘Best Use of Social Media’ category at the recently held Mena Digital Award in Dubai, UAE.

The Award was received by Maitha Saif Al Mahrouqi, Undersecretary at the Ministry of Tourism on the sidelines of the Ministry’s participation at the Arabian Travel Market (ATM) in Dubai.

The ‘Experience Oman’ social media pages were launched by the Ministry of Tourism in September last year, on popular social media platforms such as Facebook, Instagram, Twitter, Google+ and YouTube.

Managed by Tbwa/Zeenah, the Ministry’s digital marketing agency, the ‘Experience Oman’ channels are available in multiple languages and have already seen great audience-interaction, courtesy their highly engaging content.

Launched with the aim to complement ‘Oman Tourism’s existing social media channels, which focus on the Ministry’s activities, services and provide general information related to upcoming projects that will help achieve the Ministry’s strategic goals -the ‘Experience Oman’ pages update followers and travel enthusiasts on the different touristic marvels of the Sultanate.

Al Mahrouqi said: “Social Media is fast growing in importance, and is playing a compelling role in promoting activities related to the tourism sector; we are hence constantly looking for new ways to innovate and offer travellers experiences that suit their requirements.”

In keeping with the Ministry’s 2040 vision of attracting more tourists, the ‘Experience Oman’ pages focus on showcasing the Sultanate’s best experiences, as well as providing tourists with necessary information required to visit and experience them. The pages also aim to showcase the uniqueness of Omani culture and some of the Sultanate’s attractions and best kept secrets. – TradeArabia News Service