Cayan Group, the leading property developer in the Middle East, has strongly condemned Russian model Viki Odintcova and her assistants’ daredevil stunt of hanging off the edge of the Cayan Tower roof without any restraints, or safety precautions.

Odintcova, who risked her life for an Instagram photoshoot off Dubai's Cayan Tower, along with the entire team, would face legal action for expertly breaching security, warned the Emirati developer.

Cayan pointed out that the stunt was carried out without the approval or permission of authorities at the group, and was in no way a reflection of its commitments to art, creativity, and the human spirit.

"Although the Cayan Tower has been periodically used for extreme sports events, in all cases there has been safety, security, and emergency services on site. We have a process of selecting trained professionals skilled at their craft, especially these high-risk life-threatening events, and carry out a strict review of the safety measures and backup safety measures before approving the event,” explained Gizel Daher, the director of Marketing & Communications.

The model and her assistants had not sought permission or approval, and had expertly breached security to perform the stunt, he stated.

All those involved in the life-threatening act would be held accountable, said Daher.

“Under no circumstances can we condone Ms. Odintcova’s irresponsible actions, and we are in the process of reviewing our security procedures to understand and rectify where the lapse occurred and how to prevent such in the future,” stated the official.

An immediate legal action is running against this condemned incident and the sentence will cover the involved breachers at all levels, he added.-TradeArabia News Service