Action Global Communications has announced the launch of the agency’s new fresh and simple corporate identity which reflects the company’s strategic transformation.

The agency is now being led by its new CEO Chris Christodoulou, who has taken over from the group’s founder Tony Christodoulou.

A visionary regional communications network established 45 years ago, Action has always focused on emerging markets and is now the leading independent communications network in the Middle East and North Africa, Russia, CIS, the Baltics, Eastern Europe, the Balkans, said a statement.

The past few years have seen a rapid improvement in digital technologies in these regions, which has been reflected in the way that PR services are now executed, with digital now playing a greater role than ever before, it said.  

The new brand has been designed with a simple and modern motif to represent the effective and efficient communications results that Action delivers across more than 40 countries, and to recognise the addition of the dedicated Action Digital brand to the Group’s services.

Action Global Communications has been present in Bahrain since 2004 serving clients in the aviation, automotive, telecommunications, banking and finance industries, in addition to the government and non-profit sectors.

Fatema Ebrahim, Bahrain branch country manager, added: “Bahrain is just at the beginning of exploring the real value of strategic, targeted public relations.  We are very conscious of the need to stay in touch with the trends taking place especially in the Middle East. These are challenging environments that need multifaceted futuristic insights. In Action, we place a focus on innovation and creativity. In addition, our multilingual, results-orientated team have built strong media relations enabling our clients to achieve measurable reach and impact with their stakeholders in the market.”

While Action maintains in-market communications practitioners in all its operational markets, the group is focusing on core regional hubs in Dubai, Russia, Kazakhstan, Cyprus, Belgium and Algeria. Moving forward, the group will further boost its hubs with regional digital experts and creative talent to provide localised strategies and develop inspirational campaigns, the agency said.

Christodoulou said: “With our talented teams around the network, our promise to clients is to bring authentic, relevant insights to companies and help them to create meaningful connections with their audiences to become credible voices that build trust. While we have already had 45 years of success, we are enjoying the evolution of PR and we believe that with Action, there is so much more to come.” – TradeArabia News Service