Sky News Arabia has appointed Nour Eldeen Al Hammoury, a leading independent market strategist, as its new business analyst and presenter.

In his new role, Al Hammoury will provide daily segments and offer in-depth analysis of the latest regional and global economic developments.

Prior to this, he had spent over 10 years as an FX analyst, treasury analyst and strategist for Amana Capital, Markets.com and most recently as chief market strategist at ADS Securities.

Commenting on the appointment, Nart Bouran, the chief executive of Sky News Arabia, said: "Daily economic bulletins form part of our long-term strategic vision of offering a comprehensive and up-to-date perspective on markets, commodities and related financial services in the Arab world and internationally."

"We always seek to attract the best talent to Sky News Arabia. I am confident that Nour’s unique expertise will provide an added value to our economic news team and will help us further enhance our content and improve our competitive edge," he stated.

On his new role, Al Hammoury said: "I am pleased to join Sky News Arabia, which has in a short time span noticeably advanced its position as a leading news organisation with fresh and innovative economic bulletins. I look forward to building on the channel’s achievements."

A 24-hour, Arabic-language rolling news channel broadcasting in HD quality from Abu Dhabi, Sky News Arabia is a joint venture between Abu Dhabi Media Investment Corporation and the UK’s BSkyB.

The channel offers fresh, fast and independent news across multiple media platforms including live streaming of its broadcast on the internet and via dedicated mobile applications.

In addition to its economic bulletins, Sky News Arabia presents specialised business shows such as Rowad, Masahat, and Alam Al Taqa.-TradeArabia News Service