Khouri: Our audiences are interested in shaping
the content they watch
Quest Arabiya expands online distribution network
DUBAI, July 25, 2016
Quest Arabiya, a Pan-Arab ‘free to air’ factual entertainment channel, is building an impressive list of Internet Protocol Television (IPTV) partners allowing it to reach a huge online audience across the Mena region.
Quest Arabiya is now working with InVision and Mobily in KSA, Ooredoo and Mozaic in Qatar, Du and Etisalat in UAE and Batelco (Selevision) in Bahrain, and is also available through ArabSat and NileSat.
The channel, a partnership between Image Nation Abu Dhabi and Discovery Communications, launched in December 2015 across Mena, focuses primarily on factual and reality based programming such as Extreme Outdoor, Turbo, Engineering and Nature & Wildlife.
Khalid Khouri, deputy general manager of Quest Arabiya, said that delivering quality content to its audience when, where and how they wish to view it is absolutely vital in the modern TV market and therefore sees its partnerships with the leading IPTV firms as crucial to the channels continued growth and success.
“Our audiences are adventure-fuelled, curiously minded people who are digitally savvy. They live online and are interested in shaping the content they watch,” he said.
“By working with these leading IPTV providers we’re making it easier than ever before for our viewers to access unlimited digital content from the variety of shows we offer and contribute to conversations that are happening online.
“Furthermore, we’re able to invest back within these local markets to provide more jobs and promote local production to keep sharing these great untold stories, while our partners are able to monetize these value-added services driven by consumer consumption habits,”
IPTV, or internet TV, is a service that allows you to quickly access a wealth of video content all through an internet connection.
By signing up with a number of market-leading Telcos that offer these value-added services, Quest Arabiya is ensuring its audiences can catch-up on the incredible line-up of its adventure-fuelled shows anywhere, anytime. – TradeArabia News Service