UAE's leading telecom services operator Etisalat has joined hands with Celebrities Management Private Limited, one of India's foremost and long standing broadcasters, to introduce the travel and lifestyle television brand travelxp HD to its eLife/e-vision customers.

Celebrities Management is the owner of travelxp HD, a channel with a classic mix of path-breaking travel and lifestyle content in full high definition (1080i).

The group's HD team has the unique and distinct advantage of creating its own in-house high quality HD travel and lifestyle content which is in demand across the world as well as across the entire Middle East region.

Etisalat will offer travelxp HD to its eLife and e-vision customers in the UAE, presently as a part of Asian Choice Basic package, Western Choice Basic Package and A La Carte option respectively, said a statement from the UAE telco giant.

Acknowledged by Eutelsat at the UHD Innovation Partner, since over a year, travelxp has migrated its entire production work flow in 4K and is amongst one of the first to do so globally.

In the Middle East, travelxp HD has appointed Mediastream FZE, a key Dubai-based media and marketing firm specialised in Television broadcast, TV channel representation and distribution, to develop and deliver its channels over various conventional as well as new media distribution channels.

On the Mideast expansion, Prashant Chothani, the chief executive, travelxp, said: "The Middle East is a very important and challenging market for high quality high definition television, the percentage penetration & growth of HD TV population being one of the highest in the world."

"We are pleased to join hands with the largest telecom operator across the region, Etisalat, for distributing our high quality content in full HD and in dual languages of English and Hindi to entertain and address the huge expatriate population consisting of residents and visitors to the UAE," he added.

Ron Kapadia, the president and chief executive of Mediastream FZE, said: "The UAE is one of the fastest growing economies in the world presently. It is also one of the leading and path-breaking countries which strives achieving the best in all spheres of entertainment and business and we pledge to provide the best and highest quality television content as our contribution to this iconic country."

"As a part of our ongoing endeavor, we will be providing dual audio subcarriers in English and Hindi to allow a wider audience base within the eLife universe to deliver a superlative viewing experience of the Travelxp content for all viewers," he added.-TradeArabia News Service