Sony has introduced a new 4K High Dynamic Range (HDR) television range which is designed to deliver a greater brightness range and higher contrast. The new 4K HDR TV line makes the best use of 4K HDR content with its unique technologies in a slim design.

HDR is a burgeoning video standard that greatly expands the range of possible visual expression by reproducing higher brightness, higher contrast and more vibrant colours. Sony’s new Slim Backlight Drive technology with a new grid-array backlighting structure, which was previously only available with full-array backlighting systems, further allows X-tended Dynamic Range PRO technology to boost peak brightness and black levels more precisely and enhance contrast levels, while maintaining a slim form factor.

The 4K Processor X1 and its precision colour mapping technology allows Triluminos Display to reproduce a wider colour range with accurate colour details at any brightness level. The X1 also improves the streaming quality of 4K HDR images provided by Internet video services.

Satoru Arai, head of Sony Middle East, said: “Sony will continue to focus on 4K and large screen TVs. We will redefine this fast growing segment by introducing six new 4K HDR models that will deliver enhanced viewing experience with our unique technologies. This combined with the advanced usability of Android function truly makes our 4K HDR TVs the future of television.”

Sony’s 4K HDR TV series also runs on Android TV with Sony’s exclusive user interface. From live TV broadcasting to Internet video services, the seamless user interface content bar includes enhanced content navigation along with voice search.

The 4K HDR TV series ranges in screen size from 55” class to 75” class. – TradeArabia News Service