Dubai-based telecom operator Du has announced a strategic agreement with Stingray Digital Group, a leading multi-platform music provider via which Du will offer Stingray music and concerts to home customers across the UAE.

This deal marks Stingray’s entry into the UAE market, a statement said.

“We are proud to partner with du,” said Eric Boyko, president, co-founder and CEO of Stingray. “We believe in creating music products and services that can adapt to local cultures and trends in response to each partners’ requirements. We continue to leverage our expertise to expand our reach across all continents and to solidify our reputation as a key industry player.”

Stingray Music features more than expertly curated audio channels and is available through the Stingray Music TV app or the free Stingray Music mobile app, a statement said, adding that access will cover many popular genres such as rock and hip-hop as well as an international selection of Arabic, Asian, Indian, Farsi, Punjabi, Latin American and Tagalog music.

Stingray Concerts will be available on demand for customers who want to watch their favourite music stars perform live on stage.

“People form powerful bonds with music, We care about our customers, and providing them with the best that music has to offer –at no extra cost– is just another way that we add value to their lives,” said Fahad Al Hassawi, chief commercial officer of du.

“By continually developing our home services, and enhancing it with a rich variety of content that addresses all tastes, we are consistently providing our customers with the best entertainment experience. We look forward to a harmonious partnership with Stingray.”

Du and Stingray will continue to develop their music offering, with additional services scheduled to be deployed this year.

Du will soon be offering its subscribers access to the Stingray Karaoke TV app. Music lovers will enjoy the vast choice of hits presented with high-quality scrolling lyrics displayed on video backgrounds and optional lead vocal tracks, the statement said. – TradeArabia News Service