OSN, a leading pay-TV network in the Middle East and North Africa (Mena) region, has partnered with Sharaf DG, a leading one-stop electronics destination in the UAE, to strengthen its retail presence in the country.

This follows the unveiling of the network’s 2016 programming portfolio and the introduction of new technology platforms that have seen demand for OSN subscriptions spiking in the UAE, said a statement from the company.

As per the deal, Sharaf DG will offer OSN subscriptions across its network including its renovated showroom at Times Square Mall, Dubai, it said.

Additionally, subscribers to OSN will receive a gift voucher worth Dh500 ($136) to spend at any Sharaf DG outlet, it added.

The partnership will see OSN expand its reach to 52 outlets in the UAE which includes expansion to five malls across the emirates including Yas Mall, Meaisem, Mercato, Fujairah and Bawabat el Sharq, said the statement.

Speaking on the collaboration, Ed Sawday, the senior vice president, core sales, said: “Retail expansion is part of our growth strategy to be closer to our customers and to offer them effortless access to our unmatched portfolio of premium content.”

“We are delighted to welcome Sharaf DG as a retail partner of OSN, further strengthening our retail network and establishing us as the pay-TV network with the largest retail presence in the country,” he added. – TradeArabia News Service