Digital Media Services (DMS), the digital arm of Choueiri Group, the Middle East’s largest media representation house, has partnered with US-based Rubicon Project to power its programmatic advertising offering.

DMS represents top bracket market-leading international and regional publishers, along with handpicked high-potential small-to-medium sized publishers and start-ups. The company’s portfolio currently reflects on a global reach of over 120 million unique browsers, covering the largest audiences across key verticals.

Rubicon Project’s leading technology and programmatic marketplace will deliver mobile, display and video inventory for advertisers throughout Mena.

“We are thrilled to help bring the power and scale of automation to help connect world-class brands and advertisers to tens of millions of consumers across the premium inventory portfolio of DMS,” said Rubicon Project managing director for Southern Europe and Mena, Julien Gardès.

“DMS brings advertisers access to rich content spanning three continents and our partnership is a clear indication of the potential for growth of digital advertising throughout the region as media owners and advertisers continue to embrace automation and capitalize on the benefits it brings to their businesses.”

DMS’ chief operating officer, Michel Malkoun said: “Our commitment to our clients and our industry has always compelled us to seek out and leverage the best technology platforms in the world, and Rubicon Project’s proven track record of delivering leading innovations for publishers globally makes them the ideal partner for DMS.”

“As the Mena region’s largest programmatic marketplace we greatly look forward to this partnership with Rubicon Project as we continue to create exceptional value and efficiencies for our portfolio of leading desktop, mobile and video offerings,” Malkoun added. – TradeArabia News Service