Abu Dhabi Media (ADM), a growing multi-platform media and entertainment organisation in the Middle East, is set to host a conference that will examine key challenges facing the advertising and media industry.

 

The 44th International Advertising Association (IAA) World Congress will run from March 21 to 23 at the Jumeriah Etihad Towers, with the theme 'Breaking Boundaries.'

 

The world-renowned industry event expects to attract about 1,000 delegates in the marketing, advertising and communications field from more than 50 countries to exchange dialogue and thoughts, network and understand how to best engage with an ever-evolving industry.

 

The congress comes to Abu Dhabi as a collaboration between Abu Dhabi Media and the International Advertising Association. It is expected to encourage the growth and development of advertising, marketing and communications trends and practices in the UAE.

 

Mohamed Ebraheem Al Mahmood, chairman and managing director at ADM, said: “Abu Dhabi Media is excited to deliver and host the 44th edition of the IAA’s World Congress under the theme, ‘Breaking Boundaries,’ in Abu Dhabi. 

 

"As a leading media organisation in the region, we see it crucial to encourage dialogue in the industry and promote best practice through exchange of expertise of leading marketing, advertising and communications experts. We also look forward to showcase Abu Dhabi as a global business and investment destination, and its emergence as a regional hub in media and content creation.”

 

“We look forward to integrate our expertise in the planning and development of this world congress and to provide the ideal platform to network and meet with like-minded individuals and organizations to discuss the latest trends in the industry,” Al Mahmood added.

 

Faris Abouhamad, chairman and world president of the IAA, stated: “The IAA has become a world renowned association and we’ve worked hard to become a forum that has a unique ability to provide information on the trends and people shaping our industry. Our theme ‘Breaking Boundaries’ picks up on the convergence of every imaginable part of the advertising and communications challenge. 

 

"We will, as always, assemble an impressive line-up of speakers to provide the insights and forward thinking our global events are renowned for. Our program will be announced very shortly – and will read like the who’s who of the global ad industry. We are delighted to be partnering with Abu Dhabi Media – to create not only a fascinating conference, but also to provide glittering receptions in the stunning backdrop of Abu Dhabi.” - TradeArabia News Service