Redtag, the value fashion and home lifestyle brand today announced its new partnership with Lebanese singer, actress, and model Cyrine AbdelNour.

The announcement was made at the official launch of the Redtag’s 2015 winter collection.

“This exclusive partnership is a first for Redtag, signalling a strategic new brand direction for the home-grown GCC retailer with today’s announcement marking a significant milestone in its own style credentials,” a statement from the company read.

AbdelNour will be featured on billboards across the GCC showcasing a number of stylish seasonal looks from the winter 2015 collection which reflects the brand’s "Fashion for Everyday" promise.

Ernest Hosking, CEO of Redtag, commented: “This collaboration is a first for Redtag and is a significant milestone in our brand’s bigger strategic vision as we extend our fashion footprint across [the] GCC. We are incredibly pleased to be working with such a popular style icon to women across the Arab world.

AbdelNour revealed that collaborating with a brand that has a distinctively regional appeal was an important element in her decision to associate with Redtag. She added that it offers women in the GCC new trends and affordable fashion which is appropriate to regional conventions.- TradeArabia News Service