The Event Company, a leading event management agency in the region, has rebranded as TEC, in line with its global aspirations, according to a company announcement.

“The company has embraced a new logo and brand identity that reflects its core values of passion, service orientation, enthusiasm and creativity,” it said.

Started in 2008 in Dubai by British entrepreneur Natalie Crampton, today the agency has offices in Dubai, Doha and Kuwait, with plans to open in Saudi Arabia and Singapore this year.

“With a client portfolio that includes HSBC, Cisco, Bloomberg, The Estee Lauder Group, flydubai, AIG and many more, TEC has a track record of providing excellent client service and executing events to perfection,” the statement added.

Apart from GCC countries, TEC has also executed successful events in Lebanon, Jordan, Morocco, Egypt, Moldova, Bulgaria, Turkey, Romania, Serbia, Croatia, Czech Republic, Russia and Kazakhstan.

Crampton, managing director of TEC, said: “The type of work we do has naturally evolved over the years as we’ve grown. We initially started out as purely a corporate events agency but over time our clients have requested us to manage their digital campaigns, PR and more recently social media. Whilst the name ‘The Event Company’ initially worked very well for us, in the last couple of years it has been somewhat limiting.

“We were unofficially known by many of our clients as TEC so this seemed like the most natural name to go with. We decided to undergo a rebranding exercise to create an identity that speaks of our passion, persistence and global capability. The circle in our new logo stands for organization, efficiency and structure as well as unity and perfection. We wanted to keep the colour red within our logo is it is a strong and powerful colour which symbolizes strength, action, determination, energy and enthusiasm which are all in keeping with TEC’s values.”

TEC is focused on corporate events which include conferences, exhibitions, product launches, gala dinners, meetings and incentives.– TradeArabia News Service