Apollo Tyres expands ManU partnership to 129 countries
GURGAON, India, August 28, 2015
Leading tyre maker Apollo Tyres has extended its association with the Manchester United Football Club to the whole of Africa, Malaysia, Vietnam, Singapore, Cambodia, Laos, Myanmar and Brunei.
This is in addition to the existing association which spans 67 countries in Asia, Europe and few countries of Africa, said a statement.
Marco Paracciani, chief marketing officer, Apollo Tyres, said: “The last two years of our association with Manchester United Football Club has helped increase the awareness for the ‘Apollo’ brand across select markets.
"This expansion will help us in our brand building journey in the African and South East Asia regions and support our growth initiatives in various countries in the regions.”
The association between the two organisations has resulted in the introduction of Apollo and Manchester United branded tyres in India, Thailand and the UK, said the statement.
Last year, a ‘Go The Distance’ football pitch, made using recycled rubber, was also inaugurated at Old Trafford in the UK. Similarly, carrying forward the association, the two organisations came together to nurture young football talent from India, it said.
Richard Arnold, Manchester United's group managing director, said: “Since becoming a partner of Manchester United in 2013, Apollo Tyres have demonstrated their commitment not only to the partnership, but also to our fans.
"They have introduced some amazing initiatives, including the installation of its community ‘Go The Distance’ pitch at Old Trafford, and more recently, its week long football camp held in India in conjunction with the Manchester United Soccer School, aimed at inspiring India’s next generation of sporting stars.
"Apollo Tyres have shown how through our partnership they can create programmes like this that not only give something back to the community but also increases the company’s brand awareness in key markets. With the expansion of its rights into these new territories, we hope to bring many more exciting enterprises to our fans.” - TradeArabia News Service
