Pepsi Middle East and Africa is supporting the first music video of Hazem Sherif, the winner of Arab Idol, in a move to contribute to the music industry by supporting and empowering emerging talents of the region.

“Supporting emerging talents in their debut is one of Pepsi’s main commitments, and bringing music in fresh new ways to our audience is also crucial for the brand. We believe in the power of music and our goal is to offer young talented artists a platform to shine”, said Carla Hassan, chief marketing officer, PepsiCo Middle East and Africa.

The music video, which has been produced by Platinum records, has been released on diverse Pan Arab Music channels across the region and generated a big audience with positive sentiment to the artist’s 1st steps towards a thriving future.

“The production of Hazem Sherif’s first music video is our way of encouraging him to spread his wings and embark on this exciting new journey, and we wish him all the luck to succeed in his career and become the star of tomorrow,” added Hassan.

Sherif said: “I am already honoured to be the winner of Arab Idol Season 3, and the partnership with Pepsi is very much aligned with my- and other young talents journeys. It has been a great opportunity to work on this music video, embodying and representing my passion for music”. Hazem ended by saying: “I hope it will be up to standards and that the fans will appreciate it, as they have supported me since the very start.”

This initiative is linked to Pepsi’s strong partnership with Arab Idol, a programme that the brand has been sponsoring with its debut of its first season, a statement said. – TradeArabia News Service