The International Advertising Agency (IAA) in conjunction with the Advertising Association of Ghana (AAG) is set to host a conference that will focus on advertising industry trends, insights and future developments.

The Africa Rising - The New Consumer Generation Conference will take place on April 27 and 28 at the Movenpick Hotel in Accra, Ghana.

The conference is scheduled to be opened by the President of Ghana - John Mahama.

Faris Abouhamad, IAA chairman and world president, said: "The IAA, both at a local and global level, has a reputation for successful international ad-industry events. The IAA's membership in Africa has shown signs of accelerating growth in countries such as Cameroon, Ghana and Nigeria.

“So it is a natural progression for the IAA to create a gold-standard conference to focus exclusively on ad industry trends, insights and future developments taking place in the dynamic continent that is Africa. We are delighted to host the inaugural IAA Africa Rising conference in Accra."
 
The programme will cover in great detail the changing consumer landscape, the growing global interest, and the challenges and successes of brands and technology in Africa.

Leading industry speakers will provide a detailed analysis of economic and social trends in Africa's wider ad industry; will highlight the region's growing creative power and highlight the emergence and role of mobile and technology.

There will also be a key session to discuss self-regulation versus protectionism - as the ad industry comes under closer scrutiny. This is the first IAA conference since 1997 bringing together the top advertising and marketing executives in Africa.
 
Joel Nettey, IAA Ghana Chapter president and president of AAG, said: "This is probably the greatest thing to happen to the marketing communications industry in Africa in a long time. Finally, the world gets to discuss the trends, strategies and challenges that affect Africa and Brands in Africa from an African perspective but with Global relevance. No one who wants to have a piece of the African pie can afford to miss this event." - TradeArabia News Service