An awards initiative that aims to elevate the level of professionalism in brand-making in Bahrain has been launched by Boxobia and Leaders Institute.

The Best Bahraini Brand (BBB) Award will focus on the design and application of branding and will be reviewed by a judging panel of design and creativity experts from Bahrain and the US, said a report in the Gulf Daily News (GDN), our sister publication.

As part of knowledge emphasis in the competition, various workshops will be held on: "Branding Culture", "Designing Arabic Slogans" and "Creative Writing".

Registration for the award will close on April 15.

The awarding ceremony will be held on May 5 at the Diplomat Radisson Blu Hotel, Residence and Spa.

Moreover, a new initiative titled 20/30 will be launched on April 4.

The event will host 20 speakers, who will deliver a presentation of 30 minutes on topics about creativity, design, marketing and innovation.

In a statement, Leaders Institute managing director Ghaleb Al Oraibi said a key aim of the initiative is to encourage creative thinking for the youth working in the industry, who require wider exposure to various branding cultures and knowledge of brands.

Boxobia creative director Jafar Hamzah said the award also aims to develop a competitive threshold in the creative industry, particularly in the field of branding in addition to spreading the culture of innovation and business identities to interested companies and individuals. - TradeArabia News Service