The Dubai Gold and Jewellery Group, in collaboration with Dubai Festivals and Retail Establishment (DFRE), has set a new Guinness World Record title for the world’s longest handmade gold chain.

The 5.522-km length gold chain was unveiled for public viewing at Deira Gold Souk bus station, as part of the 20th anniversary celebration of the ongoing Dubai Shopping Festival.

After an official adjudication process, the Guinness World Records team announced Dubai’s new record by certifying the successful attempt to make the longest handmade gold chain.

The creation, which has been named as ‘Dubai Celebration Chain’ has more than four million links, manually joined together by 100 craftsmen over 45 days for 10 hours each day.

The manufacturers, who joined hands with Dubai Gold and Jewellery group are Siroya Jewellers, Malabar Gold & Diamonds, Sky Jewellery, Joyalukkas and Emarald Jewellers DMCC, supported by over 500 retail jewellery partners who translated this vision into reality.

Laila Mohammed Suhail, chief executive officer, DFRE, the organiser of DSF, said: “On the occasion of DSF’s 20th anniversary, we would like to congratulate Dubai Gold and Jewellery Group for this amazing accomplishment and thank them for their continuous support towards ensuring DSF’s success over two decades.

Chandu Siroya, Vice Chairman of Dubai Gold & Jewellery Group, further added, “Dubai, over the years has emerged as the global city and business hub of the region. Continuing the record-breaking tradition of the city, this is yet another world’s first to commemorate the 20th DSF. I would like to thank all the partners on board who made this possible. We are thankful to our industry trade members who have been a big support in the pre-booking sales of the chain.  

“Dubai Police, RTA, DFRE and Dubai Municipality have been very kind in supporting us to adjudicate such a high value product in public. We received an overwhelming response during the pre-booking to own a piece for this history, which clearly shows the dedication this nation has for DSF.”

The shoppers got the opportunity to be a part of history by pre-booking the chain early last month. Shoppers booked options from bracelet weighing eight grams to the chain in different weight from 20, 22, 24 and 26 grams.

The chain can be collected at all participating retail outlets or the DGJG kiosks exhibited at Al Ghubaiba, Deira Gold Souk, Dubai Mall, Global Village, Lamcy Plaza, Lulu Qusais and Oasis mall.  

The chain will be available for the shoppers to collect around second week of January at the designated outlets, given in a specially designed case which comes along with a certificate. - TradeArabia News Service