ImageNation, a subsidiary of Abu Dhabi Media (ADM) which was set up in 2008 to build the local Emirati film industry, will now officially be under the Abu Dhabi Media Zone (twofour54).  

ADM, the official media organisation of Abu Dhabi, said its board has agreed to the transfer of the company at a meeting headed by Mohamed Ebrahim Al Mahmood, the chairman and managing director.

"Abu Dhabi Media is proud to have witnessed Image Nation grow so rapidly over just six years, into one of the leading creators of media and entertainment content in Abu Dhabi and the UAE," stated Al Mahmood.

"Following a thorough examination of the prospects for future growth of the company, and given our vision to focus on media content in the region, the board felt it was the ideal time to transfer ImageNation to the twofour54," he said.  

According to him, this move will ensure that ImageNation is in a position to continue creating quality media content for local and international audiences.

"It will also benefit the local industry by creating jobs and opportunities for professional development, in collaboration with key international partner," he added.

Noura Al Kaabi, the CEO of twofour54 said: "We are very pleased to welcome Image Nation, one of the region’s leading content creators, to the twofour54 campus. Image Nation’s relocation to Abu Dhabi’s home of media and entertainment is a boost to the industry eco-system that we have created and continue to build here in the Capital, to support our growing media industry."

"Both twofour54 and ImageNation have shared goals of creating world class content, developing regional talent, and enabling local filmmakers to learn from international experts in the industry," observed Al Kaabi.

“At twofour54, we have created an infrastructure and culture that encourages innovation, collaboration and creative thinking. We look forward to working even more closely with Image Nation in growing the UAE’s filmed entertainment sector,” she added.

Commenting on the move, Michael Garin, the CEO of Image Nation, said: "ADM has been the ideal home for Image National over the past six years where it has grown to become one of the leading creators of film and television content in the region and an emerging player on the international scene."

Image Nation's move to twofour54 presents a number of great opportunities for the further development of the media sector and will facilitate a closer working relationship with twofour54’s other media partners and other independent media companies, said Garin.

"With our offices now at the heart of the twofour54 campus, Image Nation will be in the midst of a wealth of talented and creative individuals and companies, and will have access to a range of world-class facilities," he stated.

"Twofour54 and Image Nation share a common goal to develop local talent and create a sustainable media industry and with this move we are closer than ever to our ambition for Abu Dhabi to become the leading media hub for the Middle East," he added.-TradeArabia News Service