Senior Abu Dhabi National Exhibitions Company (Adnec) officials and senior executives from MCI, a global meetings, incentives, conferences and events (MICE) organisation, met to co-develop strategies that support the growth of UAE’s capital as a global destination for the world’s leading MICE industry events.

The meeting supported Adnec’s mandate to position Abu Dhabi as a world class hub for large-scale events and conference.

It has also forged existing relationships with government offices such as the Abu Dhabi Convention Bureau, a government body mandated to support the city in the bidding process for large-scale congress events.

Humaid Al Dhaheri, acting group chief executive officer of Adnec, said: “We recognise the importance of leveraging strong stakeholder relationships across government and private sector both in Abu Dhabi and across the world.

“Meeting and exploring the opportunities with MCI to further strengthen Abu Dhabi’s value proposition on a global level fits with our strategic objective, to drive economic diversification in the UAE capital through business tourism. MCI is a reputed organisation, with great insight and reach across the industry. We look to a robust and successful working partnership with them.”

Roger Tondeur, chairman and president of the MCI Group worldwide, said: “Adnec is a key pillar of business tourism in Abu Dhabi and a global player within the MICE industry. Our existing partnership and work to create new strategies allows both parties to co-innovate in the pursuit of Abu Dhabi’s mission to become a world leading business tourism destination.” - TradeArabia News Service