JCDecaux, a leading outdoor advertising company worldwide, said its subsidiary JCDecaux ATA alongwith LG Electronics and KKIA, has won a Guinness World Record for creating the world’s largest outdoor advertising billboard at King Khaled International Airport, Riyadh, Saudi Arabia.

The advertising structure took over three months to complete and measures 250 x 12 meters, with a total surface area of 3,000 sq m. LG’s advertising artwork was installed in only seven days, said a statement.

The structure has been positioned on Riyadh Airport’s Access Road and enables LG to showcase the new LG G3 smartphone to the airport’s passengers, while communicating the brand’s identity.

Deuk Soo Ahn, president of LG Electronics Saudi Arabia, said: “LG is very proud to be part of a fantastic initiative that will be recognised internationally through the Guinness Book of World Records. This is part of what makes our product one to beat. Branding at KKIA is a major part of our media mix and this activation reflects how seriously we view the Saudi market.”


David Bourg, chairman of JCDecaux ATA and CEO JCDecaux Middle East, said: “This project is a remarkable achievement for our team in Saudi Arabia. By working in partnership with King Khaled International Airport, we were able to launch this exciting new advertising opportunity in just three months.

“This efficient and well-coordinated initiative benefited from JCDecaux’s expertise to overcome a number of technical challenges. It also underlines our commitment to adding value for our partners and enhancing the passenger experience through creativity, innovation and seamless implementation.” - TradeArabia News Service