Anzyma, a leading Oman-based technology company, said it has implemented a hitech digital signage solution for Oil Refineries and Petroleum Industries Company (Orpic), across its three locations in the Sultanate.

The deployment at Orpic was aimed at enhancing its corporate communication, said the Omani IT firm.

A digital communication network comprising 23 screens was set up at prominent areas, such as the canteen, maintenance area, administration, main control buildings, health, safety and environment building, security office and community centre.

The network was implemented over a period of three months across Orpic locations in Sohar, Muscat and Raysut.

Commenting on the installation, Dr Hilal Al Hinai, the general manager (Corporate Support Services) Orpic said, "It was imperative for us to establish a communication channel that contributes to the creation of knowledgeable employees who are armed with the right facts about the company’s activities, operation and environmental and social initiatives."

"Anzyma have provided us with a comprehensive solution that uses state-of-the-art technology to deliver our internal communications messages throughout our plants and locations," he added.

Anzyma said the Scala Digital Signage has helped transform the communication channels at Orpic.

It commands attention and promotes real time interaction with employees. The upgrade will keep the Orpic employees across multiple sites informed and updated at all times.

The Scala software, which is the world’s most widely deployed digital signage software platform, proves advantageous for Orpic as the company can regularly update the signage with corporate event photographs, videos, safety instructions, news ticker and other relevant information, it added.

Costy Berberi, the GM of Anzyma said, “Orpic is one of the fastest growing companies in the Middle East oil industry, with a team size of more than 1,600 employees. The Digital Signage installed by Anzyma will serve as an important communication channel that will support the company’s objectives, specifically in enhancing employee awareness and knowledge on company activities.”

According to Berberi, the Orpic digital signage project will be completed in two phases - the indoor screen installations in the first phase and outdoor LED screens at the main entrance gates as well as indoor interactive screens in the second phase.

“Digital signage has rewritten the rules of marketing and communication, enabling enterprises to deliver information to their employees and customers more dynamically and effectively,” he added.-TradeArabia News Service