Dubai-based telecom operator du has signed a deal with Dubai Media Incorporated (DMI) to spread awareness among the UAE community of its humanitarian initiatives.

 

The operator aims to spread the message of community giving and the benefits that can be enjoyed through social solidarity, said a statement.

 

DMI’s three television channels – Noor Dubai, Sama Dubai and Dubai TV, will be involved in showcasing du’s community activities throughout the holy month, it said.

 

The DMI is set to produce a special documentary for Ramadan, which will highlight the importance of social responsibility in the UAE. A special focus will be placed on du’s Iftar tables, that it is organising for the seventh consecutive year.

 

The documentary will highlight 25 Emirati ladies preparing the food that will be distributed at the company’s Iftar tables in three locations. The ladies are being sponsored by the Khalifa Fund’s Iftar Sa’em project.

 

Ali Khalifa Alrumaithy, general manager, Dubai TV, said: "As part of our social responsibility we are partnering with du to highlight the differing humanitarian and charitable activities in the UAE, especially those initiated by du to support society during Ramadan. This is a time when we should remember those around us and give generously to make their Ramadan experience comfortable and memorable." 

 

Hala Badri, executive vice president, Brand and Communications, du, said: "Our focus this Ramadan is on the concept of sharing and social solidarity by giving back to the community, in collaboration with our customers and different corporations partners in the UAE. 

 

“We are encouraging the people of the UAE to give generously to one another during the holy month. We would like to thank DMI for joining us in our initiatives, and for allowing us to spread our message to the wider UAE community."

 

The funding for the initiative will be from du’s Emirati Plan subscriptions, of which five per cent of the monthly fee has been dedicated to sustainability efforts. The volunteers include du’s staff, Think Up GCC and the wider community. - TradeArabia News Service