Impact BBDO, a Pan Arab advertising company, won six honours at the 2014 Cannes Lions Awards, a leading event that recognises creativity and effectiveness of resourceful communication.

 

The company was shortlisted for 32 campaigns for this year’s awards, while the significance of the company’s achievement has been highlighted by the fact that the network competed among 37,000 global entries, said a statement.

 

The wins included a Gold for the Impact BBDO Dubai for radio in the region and the first-ever Cannes Lion for Pakistan by BBDO Pakistan. The company also pocketed two Silvers and two Bronze awards.

 

Dani Richa, chairman and CEO of Impact BBDO Group Mena and Pakistan, said: “We did great. But our achievements have now also created a challenge for us to raise the bar during the coming year. By celebrating our successes at the 2014 Lions, we will also be encouraged to increase the benchmark and to continue growing our talent pool, and our regional and global ranking.”

 

Richa congratulated other shortlisted and winning agencies, while thanking Impact BBDO clients for their vision and passion “which inspires us to deliver award-winning results”. 

 

Cannes Lions attracts specialists from 94 countries and has been a creative benchmark for over 60 years with more than 37,000 pieces of the most inspiring and cutting-edge communications ideas from around the world showcased and evaluated at this years’ event, added the statement. - TradeArabia News Service