Zenith Mena, a global media services network, has been selected by FMCG giant Reckitt Benckiser to manage its digital media operations in region, following a competitive, two-month pitch process.

Reckitt Benckiser is a multinational consumer goods company and the region’s leading producer of health, hygiene and home products.

Effective immediately, the assignment spans all digital media services; the win will see the agency formulise powerful end-to-end digital strategies thanks to its two pioneering specialist divisions – Performics and Newcast.

As the region’s leading performance marketing agency, Performics sparks participation through performance marketing channels – bringing together relevant digital media and engaging brand experiences.

Its objective is to deliver marketing solutions that guarantee the greatest ROI. How? By applying highly accountable principles of search and performance marketing – to drive strong connections across owned, paid and earned media.

In parallel, Newcast is a specialist branded content and experience division which centers on all forms of non-traditional and multimedia communication channels. The agency generates original content creation by leveraging engagement opportunities – ranging from media partnerships to sports sponsorships, digital content platforms, ‘live’ ROI techniques, experiential marketing campaigns, radio promotions and product placements.

It is Zenith Mena’s uniquely specialist approach to digital and content that gained the agency a competitive advantage and garnered the Reckitt Benckiser Arabia account.

“Reckitt Benckiser Arabia are excited to be working with Zenith Mena as we embark on a journey to bring digital the heart of our consumer communication. With a sharp focus on ROI, we believe Zenith Mena to be the ideal partner to deliver on brand objectives,” explained Nikhilesh Kalra, marketing director of Reckitt Benckiser Arabia.

Firas El Zein, Zenith Mena CEO, said: “We are proud to be joining forces with Reckitt Benckiser Arabia – a CPG powerhouse with a host of renowned, household brands.”

“With its extensive product portfolio, Reckitt Benckiser is one of the fastest growing FMCG companies across the Middle East. In line with this, we look forward to combining our digital expertise to further enhance Reckitt Benckiser’s market share performance in the region, maximize its ROI and deliver ‘live’ brand experiences to consumers,” El Zein added. – TradeArabia News Service