Emirates Neon Group (ENG), a leading visual communications company, is kick-starting the second quarter of events season in 2014 with strategic partnerships with prominent sports and fashion events across the GCC.

ENG was the platinum sponsor for the recent Julius Baer Dubai Beach Polo Cup 2014 at Skydive Dubai. Being played under floodlights, under cooler evening conditions, the tournament is increasingly getting more audience-friendly.

Rehan Merchant, CEO, ENG, said: “We are delighted to be associated with world class event staged in the Emirates and in the region. The country has emerged as the hub of path-breaking music, sports and fashion events which are our key interest areas. It is by lending our valuable equity to such projects that help us connect with the right partners.”

ENG was also the media partners for this year’s Fashion Forward (FFWD) Season 3.

FFWD is a fashion movement that highlights strengths, inspires and nurtures industry growth and its wealth of talent. Through its participation in two key events in the fields of sports and fashion, ENG aims to continue consolidating its presence in key high-vision niche areas across the UAE and the wider GCC, a statement said. – TradeArabia News Service