French outdoor advertising firm JCDecaux said it has clinched a 10-year exclusive advertising rights deal in the major airports in Oman - Muscat International and Salalah.

Under the deal, JCDecaux will have the exclusive rights to operate outdoor advertising within the existing airports as well as in the new international airports that are currently under construction in both cities.

JCDecaux will deploy innovative advertising networks including the latest generation of digital solutions in both Muscat and Salalah airports and will work with OAMC (Oman Airport Management Company) teams to integrate the outdoor advertising portfolio into the new facilities to complement the design and architecture of the buildings.

Muscat International Airport and Salalah Airport are the gateways to the Sultanate of Oman. Ranked among the top 10 busiest airports in the Middle East and winner of the Skytrax “Best Airport Staff in the Middle East” award, Muscat International Airport, the home of the World class luxury airline Oman Air, is a growing international hub in the Middle East.

The airport recorded double digit growth over the last five years reaching almost 9 million passengers in 2013.

OAMC’s ambitious development plan, including the new facility to be opened in the coming months that will accommodate the world`s largest aircraft, the Airbus A380, will ultimately boost the airport capacity to 48 million passengers.

Dr Juma Ali Juma Al Juma, the chairman of OAMC said: "As our airports continue to expand in the region and global passengers increase in the Middle East, we look forward to benefiting from the global expertise that JCDecaux will provide to our clients and passengers. This strategic decision will play a key part in the 2020 diversification strategy for Oman and will ensure our airports are prepared for the anticipated growth in traffic."

On the win, co-CEO Jean-Charles Decaux said: “Following the Street Furniture contract signed with Muscat Municipality two years ago, we are delighted to extend our expertise and services in Oman, to Muscat International Airport and Salalah Airport."

"After the recent award of the advertising concession for Abu Dhabi Airports, we continue to expand our portfolio and to broaden our regional footprint in the Middle East, in line with our strategy based exclusively on organic growth so far," stated the official.

"With 34 airports currently under concession in the region, JCDecaux offers brands and advertising agencies a unique premium network reaching an audience of almost 160 million passengers annually," he added.-TradeArabia News Service