Dubai Properties Group has partnered with Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing to host a series of events.

The event will include the Walk at JBR, Business Bay and Dubailand, throughout the year with the aim of promoting the emirate as one of the ‘must visit’ tourist cities in the world, said a statement.

Under the deal, the DPG events that DFRE will support includes the internationally renowned Dubai Shopping Festival, Dubai Summer Surprises, Eid in Dubai and Modhesh World.

The partnership is already underway, with the Walk at JBR currently hosting a series of fun activities and shows to celebrate this year’s Dubai Shopping Festival. The activities included roaming performers, musicians, carnival groups and the Furby live shows that concluded recently.

Laila Mohd Suhail, chief executive officer of DFRE, said: “Our partnership with DPG marks a great milestone in our longstanding relationship. We believe partnering with prominent companies such as DPG, will further enable us to achieve our goal – promoting the variety of attractions and tourist destinations the city has to offer, and positioning Dubai as the undisputed leading family destination in the world.” - TradeArabia News Service