Leading figures will come together to discuss the positive impact of government communications at a conference in Sharjah next month.

The International Government Communication Forum (IGCF 2014) will be held at the Expo Centre Sharjah, said Sharjah Media Centre (SMC), the organiser.

The forum will feature plenary discussions, local and global case studies and workshops, which will be attended by world leaders, political figures, media, academicians and thought leaders, besides a number of professionals from government communication departments in the UAE and from across the globe.

It will seek to develop a reliable platform for dialogue and offer insights on best practices in government communication followed internationally in order to enhance government performance and methods of communication between governments and the public.

Sheikh Sultan bin Ahmed Al Qassimi, chairman of SMC, said: "Government communication is no longer a secondary activity or an afterthought that is adopted by government entities if it suits them. It has become a key driver in enhancing relationships between governments and their audiences.

“The global geopolitical and socioeconomic changes that have impacted the region in the past few years have triggered different social, political and public reactions. Governments have realised the value of establishing an effective communication strategy that ensures accuracy and transparency in conveying their messages to their audiences." - TradeArabia News Service