Global media agency network Starcom MediaVest Group (SMG) has appointed Ryan Murdoch as its head of data and analytics for the Mena region and emerging markets.

As part of his new role, Murdoch will be responsible for delivering data-driven analytics and strategic support to SMG’s cross-disciplinary team, said a statement.

This entails providing an enhanced understanding of user behavior dynamics, creating data-based business intelligence and using advanced analytical tools to help SMG’s extensive roster of clients achieve optimal sales growth.

John Antoniades, chief executive officer, said: “Ryan’s vast industry experience – spanning data analysis and management – makes him an essential addition to the SMG Mena team. We are confident that his analytics acumen and data visualisation skills will prove to be invaluable to the continued success of SMG here in the Middle East – a complex, fast-growing marketplace.”

Murdoch joins SMG Mena from London, where he served as the head of MediaLab’s Analytics and Insight (A&I) department –a broad unit offering data, digital and technology-based analytics and insight services to clients. - TradeArabia News Service