Viber, a popular messaging platform, today announced the release of version 4.0 of its platform on iPhone and Android.

The update brings two new features  -- a new Sticker Market with many stickers available for free and for purchase, and a new Push To Talk feature for instant voice messaging.

The release also provides support for Android tablets, taking advantage of the new form factor. Additionally, this is the first release in which Viber will introduce a monetization feature to its millions of users.

Viber Sticker Market
Viber users love the multiple stickers they can share with other users of the platform. With the release of the Viber Sticker Market, users can access an even larger selection of fun and playful stickers. Additionally, the market will feature exclusive content tied into timely events and holidays throughout the year and will be regularly updated with new content to make messaging more relevant and personal, said a statement.

Push To Talk (Instant Voice Messaging)
Viber users’ favourite contacts are just a tap away with the introduction of Push To Talk, an instant form of communication that lets Viber users send short voice messages to each other. Typically, Push To Talk is a four-step process – record, send, download, play. Viber does all four at the same time. This way, the average response time to a 15 second message is 4-6 seconds, it said.

“This is the most exciting release we’ve had for Viber since we launched the platform. Today’s updated version brings a vast new range of features and functionality to Viber,” said Talmon Marco, CEO of Viber.  – TradeArabia News Service