MBC Group, a leading free-to-air satellite broadcasting company, has announced the official launch of its all-new Bollywood channel that will offer fresh, modern and contemporary Indian movies with a high dose of cultural and social relevance.

MBC Bollywood is the 14th Channel to be added to the group's rich bouquet of channels, said a statement from MBC.

The new channel delivers the region a combination of the freshest Bollywood content along with culturally-relevant daily drama series and premium celebrity magazine shows from the Indian subcontinent.

The content has been made relevant to the region via an Arabised interface (mostly dubbed into Syrian), and an attitude that is young, fresh and glamorous….and therefore Bollywood 2.0!, the statement added.

A dazzling performance by one of India’s most loved and multi-talented actress Kareena Kapoor and supported by her artistic group of dancers marked the channel launch.

Kapoor performed a marvellous work of art, rich in Indian culture, and included only the best in dance and theatrical performance.

Commenting on the launch, Mazen Hayek, MBC Group’s official spokesperson, said the channel bears all “Bollywood” features in all aspects of its glitz and glamour.

"MBC Bollywood promises to dazzle the hearts of every Arab family through its wide and rich array of the biggest Asian and Indian Cinematic and TV productions which will be subtitled and dubbed into Arabic," he stated.

Moreover, the channel will also be home to a variety of shows focusing on the lives of all Bollywood actors and actresses and will also feature the biggest Indian, Regional and Global Film Festivals,  noted Hayek.

“Through the extensive and rich content that MBC Bollywood will offer, we are hoping to cater to the needs of all our young and vibrant audience, while also offering the best in Bollywood entertainment to the entire Arab family in general,” he added.-TradeArabia News Service