Dubai-based My-HD, a secure television platform that offers a single viewing card solution for high definition channels in Mena, has signed a strategic partnership with Prodea Systems, a leading provider of digital lifestyle services.

Under the agreement, Prodea’s Residential Operating System (ROS), a comprehensive distributed cloud-based platform, will be integrated into satellite hybrid set-top-boxes certified by My-HD and will be available to millions of My-HD subscribers across Mena in the second quarter of 2013.

My-HD subscribers will have access to a growing list of high-demand services that are managed, easy to use, and available on any device.

My-HD Media offers households throughout Mena the opportunity to enjoy the best in HD Entertainment, including all eight MBC HD channels, at a great value, a statement said.

“As a new HD entertainment direct-to-home service provider, we not only wanted to offer our subscribers great high definition regional and international satellite channels, but also something that was ‘beyond TV’, and across multiple screens”,  said Cliff Nelson, CEO of My-HD.

“Prodea’s ROS platform allows us to accomplish this goal and provides us with a superior consumer experience across many devices that is fully managed and easy to use.”

Prodea’s ROS is a carrier-grade, managed, hybrid cloud platform which delivers an “Appstore” of value-add services, addressing every aspect of the consumer’s lifestyle, from entertainment and health to energy management, home monitoring and security, and even education, just to name a few.

“We are excited to work with My-HD Media, a progressive operator in the region, in delivering an attractive line-up of content and a suite of new digital life services to satellite subscribers throughout Mena,” said Dr Anousheh Ansari, CEO of Prodea Systems.

“Our mission is to empower consumers to harness the power of the digital age and to provide them with an intuitive, consistent, user-friendly experience that connects and unifies all of today’s primary digital screens—TVs, PCs, smart phones, and the evolving list of connected digital devices in our digital lives, regardless of their operating systems,” Dr Ansari added. – TradeArabia News Service