Nadec Foods, one of the largest dairy manufacturers in Saudi Arabia, has appointed leading communications agency Grey Group to handle Nadec’s marketing and advertising needs for 2013 effective immediately.

“The Grey team displayed outstanding strategic thinking that deeply connects with our consumers in Saudi Arabia,” said Patrick Satamian, chief executive officer Nadec Foods.

“Grey was chosen for their precise understanding of our needs, along with their efficiency, creativity and professionalism. We expect the team at Grey to play an important role in accelerating the double digit growth rate that Nadec Foods is experiencing since 2011 across all categories and this by applying by applying the most advanced equity building initiatives.”

Grey Riyadh will be handling the whole range of products to include milk, laban, yoghurt, desserts, value added, juice and cheese and will be in charge of developing strategy, creative, consumer promotions, brand activations in addition to digital and social media platforms for all brands.

Eric Hanna, chief executive officer at Grey Group Mena, said: “Speaking on behalf of the Grey team, we are very proud of this new partnership with Nadec Foods. The Nadec brand is very much loved by consumers throughout the region and stands for high quality, taste and innovation.

“We worked very hard to ensure our strategic and creative efforts are uniquely customized to suite the brand’s Saudi Arabian heritage and we look forward to this new partnership.” – TradeArabia News Service