Advanced Interactive Media Solutions (Aims) has received certification from Newmarket International, a business solutions provider, for integrating Scala software with the Delphi Sales & Catering system.

This makes Aims the first digital signage solutions provider to obtain certification for integrating Scala software with the Delphi system, a statement from the company said.

The integrated system facilitates meeting room booking management by obtaining information from Delphi Sales & Catering (version 9.4.1 or higher) – the software solution considered the industry standard for supporting hotels and venues in boosting bookings, lower costs, and overall customer satisfaction.

Release five of the Scala digital signage software for dynamic digital displays provides screen management support by showing and automatically updating booking information.

“We wanted to come up with a hospitality solution that combines one of the top booking systems in the market with Scala’s cutting-edge digital signage technology. The resulting integrated system has been more than able to meet our goals as proven by the certification from Newmarket International. Our solution can give adopters that much-needed edge given the tight competition and sharp focus on customer satisfaction among hospitality players,” said Ahmed ElRidi, CEO of Aims, UAE.

The system can accommodate meeting space requirements based on various filter criteria such as room segmentation, room name, and internal key. After undergoing extensive quality assurance testing, Newmarket International and Scala confirmed that the interface has met stringent certification requirements, the statement said.

The solution can help sustain the strong performance of the Middle East’s hospitality sector, which posted double-digit demand growth for the first half of the year.

Aims integrates the power of Scala content management solutions, internet, interactive displays, mobile applications and communication technologies to develop interactive digital signage solutions for the region. The company also uses advanced audience measurement solutions to maximise the ROI of each campaign and ensure optimum customer satisfaction. – TradeArabia News Service